Let’s talk Facebook shall we. Facebook (for a blog) is not my favorite way to build community. Basically, if you don’t want to pay Facebook, the chances of you getting a lot of traffic is nil. It’s sad but it’s true. No money = No growth.
However, it’s still a Social Media channel that I want to maintain AND that brands still ask about. So I still think it’s important to not just ignore it completely. Here are some tips that I recommend you work on daily to help maintain (and slowly grow) your community on Facebook. Here are some of my Blogging To-Do’s for Facebook:
ONE | Post a question to your Page. It could be something fun or thought provoking. Grab the link to the question and tweet it out. Get people back to your FB page to answer the question.
TWO | Post your blog post to your Page.
THREE | Respond to any and all comments/messages left for you on Facebook. The messages area keeps changing but people are using it. So make sure you don’t go 2 months in answering those messages coming into your Page’s Message Folder! Also, responding to people’s comments (especially on the question post) gets people interacting with your page more often!
FOUR | Share something funny, helpful, etc on your Page. Find content that you know your readers will enjoy.
FIVE | Recommend at least one Page to your followers. (Bonus…coordinate with that blogger and cross-promote each other)!
For me, I post a question, my blog post and one of my blog posts from my archives. The question post by far gets me the most engagement. I see my community growing, albeit slowing, but it’s still growing. So I’ll take it. AND I didn’t have to give Facebook any money. WINNING!
What do you do to help keep your Facebook page moving forward?