I hear a lot of bloggers talking about the importance of Evergreen Content. Have you heard someone say that before? Maybe in Marketing? It’s a term that will certainly help you out in the blogging world…so let’s get to talking about what exactly I mean by Evergreen Content.
Definition of Evergreen Content: It’s perpetually relevant content.
Layman’s Terms: It’s content that is fresh no matter what time of the year it is or how many years down the road it is read. It’s consistently relevant AND it’s extremely valuable.
What are some examples of Evergreen Content?
** HOW-TO Posts
** Informational Posts
** Historical Posts
** Top Tips Posts
What are some examples of NON-Evergreen Content?
** Stats & Data Posts
** Opinion Posts
** Event Specific Posts
** Breaking News
Bottom-line….Evergreen Content ensures that you continually have traffic. People will continually come over for your Evergreen Posts.
Here’s some words of advice:
Depending on the type of blogger that you are will depend on how much Evergreen Content that you’ll need/want in your blog arsenal. Food Bloggers…your recipes are your Evergreen Content. You have it made for the most part because food is relevant always (well you know what I mean). DIY/Craft Bloggers…your creations are your Evergreen Content. Even your Holiday-specific creations will be Evergreen when that season/holiday rolls back around. Beauty Bloggers…anything that you write that is not season specific will be your Evergreen Content. That being said, some of your Season content will be Evergreen once the season rolls back around (if said post is not specific to a trend). Lifestyle Bloggers…you’ll want to work at the Evergreen Content. You’ll want to make sure you write some Evergreen posts outside of your daily life posts or whatever it is that you write about on the daily. Fashion Bloggers…you’ll have to work at some of the Evergreen Content as well because fashion trends come and go. Find some staple posts that are relevant no matter what the trend/season.
Do you have a plan for Evergreen Content?
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