#bloggingedumacation: Blogging To-Do’s FACEBOOK

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Are you doing these Facebook Blogging To-Do's every day? Check out my tips and tricks for Facebook!

Let’s talk Facebook shall we. Facebook (for a blog) is not my favorite way to build community. Basically, if you don’t want to pay Facebook, the chances of you getting a lot of traffic is nil. It’s sad but it’s true. No money = No growth.

However, it’s still a Social Media channel that I want to maintain AND that brands still ask about. So I still think it’s important to not just ignore it completely. Here are some tips that I recommend you work on daily to help maintain (and slowly grow) your community on Facebook. Here are some of my Blogging To-Do’s for Facebook:

ONE | Post a question to your Page. It could be something fun or thought provoking. Grab the link to the question and tweet it out. Get people back to your FB page to answer the question.

TWO | Post your blog post to your Page.

THREE | Respond to any and all comments/messages left for you on Facebook. The messages area keeps changing but people are using it. So make sure you don’t go 2 months in answering those messages coming into your Page’s Message Folder! Also, responding to people’s comments (especially on the question post) gets people interacting with your page more often!

FOUR | Share something funny, helpful, etc on your Page. Find content that you know your readers will enjoy.

FIVE | Recommend at least one Page to your followers. (Bonus…coordinate with that blogger and cross-promote each other)!

For me, I post a question, my blog post and one of my blog posts from my archives. The question post by far gets me the most engagement. I see my community growing, albeit slowing, but it’s still growing. So I’ll take it. AND I didn’t have to give Facebook any money. ;) WINNING!

What do you do to help keep your Facebook page moving forward?

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#bloggingedumacation – Evergreen Content

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#bloggingedumacation - What is Evergreen Content?

I hear a lot of bloggers talking about the importance of Evergreen Content. Have you heard someone say that before? Maybe in Marketing? It’s a term that will certainly help you out in the blogging world…so let’s get to talking about what exactly I mean by Evergreen Content.

Definition of Evergreen Content: It’s perpetually relevant content.


Layman’s Terms:
It’s content that is fresh no matter what time of the year it is or how many years down the road it is read. It’s consistently relevant AND it’s extremely valuable.

What are some examples of Evergreen Content?
** HOW-TO Posts
** Tutorials
** Informational Posts
** Historical Posts
** Top Tips Posts

What are some examples of NON-Evergreen Content?
** Stats & Data Posts
** Opinion Posts
** Event Specific Posts
** Breaking News

Bottom-line….Evergreen Content ensures that you continually have traffic. People will continually come over for your Evergreen Posts.

Here’s some words of advice:
Depending on the type of blogger that you are will depend on how much Evergreen Content that you’ll need/want in your blog arsenal. Food Bloggers…your recipes are your Evergreen Content. You have it made for the most part because food is relevant always (well you know what I mean). DIY/Craft Bloggers…your creations are your Evergreen Content. Even your Holiday-specific creations will be Evergreen when that season/holiday rolls back around. Beauty Bloggers…anything that you write that is not season specific will be your Evergreen Content. That being said, some of your Season content will be Evergreen once the season rolls back around (if said post is not specific to a trend). Lifestyle Bloggers…you’ll want to work at the Evergreen Content. You’ll want to make sure you write some Evergreen posts outside of your daily life posts or whatever it is that you write about on the daily. Fashion Bloggers…you’ll have to work at some of the Evergreen Content as well because fashion trends come and go. Find some staple posts that are relevant no matter what the trend/season.

Do you have a plan for Evergreen Content?


Want more of my #bloggingedumacation lessons? Hop over here!

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#bloggingedumacation – Make Money Blogging Part 3

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Blogging Edumacation Make Money Blogging 3

In Part 1 of my Make Money Blogging Series, I talked about Affiliate Links/Programs. In Part 2 of the series, I talked about Ad Networks.

In Part 3 of my Make Money Blogging Series, I’m talking about Private Ad Sales/Sponsorships.

Have you ever been a blogger’s site and glanced over at their sidebar? Have you ever noticed advertising spots with other bloggers sitting in them? Those are Private Ads sold by that blogger. It’s called Blog Sponsorship. The gist is that I would buy an ad spot on Blogger X’s site. Blogger X would host my ad for 30 days on their site. Sometimes with a sponsorship, a Blogger would do x, y and z for me as part of my sponsorship.

So, how does this make you money? Well, you would be Blogger X in this equation. You would offer advertising spots on your own sidebar or an in-post ad (an ad that appears underneath all of your posts). You could offer other things to sweeten the deal for the blogger or small business wanting to invest in your blog (like social media shout-outs, offer up your blog to them for one post aka a guest post, etc). Whatever you choose to offer with your blog sponsorship spots, make sure you ALWAYS under promise what you will do and over-deliver what you will do.

How do you decide what ad spots to offer and how much to charge? That is totally up to you and based upon your reader base. Here are some examples of possible ad sizes: 300×300, 300×200, 300×150, 150×150
You would charge more for your larger spots and less for your smaller spots.

There are a couple of 3rd party apps that you can use to make it easy to sell sponsorship spots on your blog. PassionFruit Ads is one that comes to mind (and one I’ve personally used in the past). You could always host the ads yourself (install them yourself, etc) and invoice through paypal.

Read my Tips on Sponsoring another Blog.

If you have questions about Sponsorships or anything blog related, don’t hesitate to ask! I also offer Blog Coaching/Consultations.

Check out my other #bloggingedumacation lessons here.

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