#bloggingedumacation – Evergreen Content

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#bloggingedumacation - What is Evergreen Content?

I hear a lot of bloggers talking about the importance of Evergreen Content. Have you heard someone say that before? Maybe in Marketing? It’s a term that will certainly help you out in the blogging world…so let’s get to talking about what exactly I mean by Evergreen Content.

Definition of Evergreen Content: It’s perpetually relevant content.


Layman’s Terms:
It’s content that is fresh no matter what time of the year it is or how many years down the road it is read. It’s consistently relevant AND it’s extremely valuable.

What are some examples of Evergreen Content?
** HOW-TO Posts
** Tutorials
** Informational Posts
** Historical Posts
** Top Tips Posts

What are some examples of NON-Evergreen Content?
** Stats & Data Posts
** Opinion Posts
** Event Specific Posts
** Breaking News

Bottom-line….Evergreen Content ensures that you continually have traffic. People will continually come over for your Evergreen Posts.

Here’s some words of advice:
Depending on the type of blogger that you are will depend on how much Evergreen Content that you’ll need/want in your blog arsenal. Food Bloggers…your recipes are your Evergreen Content. You have it made for the most part because food is relevant always (well you know what I mean). DIY/Craft Bloggers…your creations are your Evergreen Content. Even your Holiday-specific creations will be Evergreen when that season/holiday rolls back around. Beauty Bloggers…anything that you write that is not season specific will be your Evergreen Content. That being said, some of your Season content will be Evergreen once the season rolls back around (if said post is not specific to a trend). Lifestyle Bloggers…you’ll want to work at the Evergreen Content. You’ll want to make sure you write some Evergreen posts outside of your daily life posts or whatever it is that you write about on the daily. Fashion Bloggers…you’ll have to work at some of the Evergreen Content as well because fashion trends come and go. Find some staple posts that are relevant no matter what the trend/season.

Do you have a plan for Evergreen Content?


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#bloggingedumacation – Make Money Blogging Part 3

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Blogging Edumacation Make Money Blogging 3

In Part 1 of my Make Money Blogging Series, I talked about Affiliate Links/Programs. In Part 2 of the series, I talked about Ad Networks.

In Part 3 of my Make Money Blogging Series, I’m talking about Private Ad Sales/Sponsorships.

Have you ever been a blogger’s site and glanced over at their sidebar? Have you ever noticed advertising spots with other bloggers sitting in them? Those are Private Ads sold by that blogger. It’s called Blog Sponsorship. The gist is that I would buy an ad spot on Blogger X’s site. Blogger X would host my ad for 30 days on their site. Sometimes with a sponsorship, a Blogger would do x, y and z for me as part of my sponsorship.

So, how does this make you money? Well, you would be Blogger X in this equation. You would offer advertising spots on your own sidebar or an in-post ad (an ad that appears underneath all of your posts). You could offer other things to sweeten the deal for the blogger or small business wanting to invest in your blog (like social media shout-outs, offer up your blog to them for one post aka a guest post, etc). Whatever you choose to offer with your blog sponsorship spots, make sure you ALWAYS under promise what you will do and over-deliver what you will do.

How do you decide what ad spots to offer and how much to charge? That is totally up to you and based upon your reader base. Here are some examples of possible ad sizes: 300×300, 300×200, 300×150, 150×150
You would charge more for your larger spots and less for your smaller spots.

There are a couple of 3rd party apps that you can use to make it easy to sell sponsorship spots on your blog. PassionFruit Ads is one that comes to mind (and one I’ve personally used in the past). You could always host the ads yourself (install them yourself, etc) and invoice through paypal.

Read my Tips on Sponsoring another Blog.

If you have questions about Sponsorships or anything blog related, don’t hesitate to ask! I also offer Blog Coaching/Consultations.

Check out my other #bloggingedumacation lessons here.

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#bloggingedumacation – Daily Blogging To-Do’s INSTAGRAM

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Blogging Edumacation Daily Blogging To-Dos Instagram

Let’s talk Instagram and your blog. It’s a very effective tool at showing your readers a glimpse into your daily life. It’s also a great way to show off your brand. Here are some Daily Blogging To-Do’s for your Instagram account and growing your brand. (PS..are you following me?? @pnkheelspnktrk)

ONE | Post a blog post image to your account. You want to make sure you readers see a glimpse at what your sharing on your blog, so make sure you add a pic to your feed.

TWO | Post at least 1 other image on your IG account each day. I recommend posting at least 3 total images/day.

THREE | Engage with other IG accounts. Like 5-10 photos and comment on 3-5 per day.

FOUR | Search relevant hashtags to your niche & engage with the IG accounts that are using those hashtags (follow/like/comment).

What’s your Instagram routine?

Check out my other #bloggingedumacation lessons here.

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